Establishing The Why Of Social Media

If you are one of the many businesses or brands excited about integrating social media into your marketing mix but are still unsure of exactly how or where to start in using social media effectively my suggestion would be to answer why, as in why does my brand wish to use social media marketing?

Nothing But The Facts On YouTube

Just The Facts On YouTube View more presentations from Chad Egeland. YouTube is a massive community of passionate video enthusiasts who create, distribute and share a incredible amount of content daily, but do you really know how much content they share? Some of the facts and stats on the largest online video community may surprise...

A Basic Outline For Creating A Social Media Strategy

R2iNTEGRATED released a social media survey recently that does in fact show an increased level of participation by many companies in social media but yet only half of them are entering with a strategy in place. So why aren’t these companies drafting social media strategies? Is it because social media is a relatively new field and companies are unsure of what to include in a social media strategy? Is the perceived...

You Didn’t Think Social Media Was Actually Free Did You?

The Complaint In her article 4 Facebook Marketing Myths And How To Overcome Them author Chrisine Gallagher writes a really good article on four of the more well known Facebook marketing myths that have been floating around and then effectively debunks those myths while offering solutions to overcome your Facebook marketing obstacles. While the article itself is of the highest of quality (as one would expect coming...

Are You Listening?

Word of mouth continues to be the single most powerful advertising from known simply because we as consumers would prefer to trust the words coming from our friends and families over that of an ad carefully scripted and developed in a way to encourage the consumer to buy even more. Negative opinion on a product can do more harm to a brand more quickly than all the good will they have put forth in the past. Take for...