Establishing The Why Of Social Media

If you are one of the many businesses or brands excited about integrating social media into your marketing mix but are still unsure of exactly how or where to start in using social media effectively my suggestion would be to answer why, as in why does my brand wish to use social media marketing?

Are You Listening?

Word of mouth continues to be the single most powerful advertising from known simply because we as consumers would prefer to trust the words coming from our friends and families over that of an ad carefully scripted and developed in a way to encourage the consumer to buy even more. Negative opinion on a product can do more harm to a brand more quickly than all the good will they have put forth in the past. Take for...

Facebook: An Important Part Of Your Online Video Strategy

YouTube has been the dominant force when it comes to video sharing and distribution since it popularized the space when it launched in 2005 and for most people including brands it’s the first and only place they upload their video and it’s the only part of their online video strategy. YouTube has proven themselves time and again as the destination for online video and they have some very compelling stats that...

Making The Comparison Between Social Media And Gardening

Last year my wife and I decided to plant a vegetable garden for the first time and never having done this before we just dove right in and started planting a bunch of seeds hoping for the best. We made a lot of mistakes, had some fun and in the end we had some fresh vegetables to serve for dinner. Seeing as this upcoming weekend and weather co-operating my wife and I will be out planting the garden and as we intend...

9 Social Media Blogs You Should Be Reading

Who: Mari Smith Why: Mari Smith is a social media specialist with a ridiculous amount of Facebook knowledge. She is a regular speaker and keynote presenter at different marketing and social media events and she just recently authored the book “Facebook Marketing An Hour A Day”. If you seek any type of information on Facebook marketing Mari should be the first person you turn to for advice. Where: You can find...