Facebook Launches Promote Your Post
It appears that Facebook has turned on a new Facebook advertising feature that gives Facebook page admins a new way to promote their pages. Now below your page post and to the right of the Share link you will see the Promote link.
After clicking the Promote link a window pops up and gives you the option to either Create Advert, Edit Advert or Cancel.
Clicking on the Create Advert will take you to Facebook Review Advert area where you can review the target audience of the ad, the bid type, your bid, daily budget and the duration of the ad run. If you click on Edit Advert you are taken to the standard Facebook ad creation page where you can make changes to destination URL, Title, Body text, targeting including location and demographics as well as pricing including daily budget if you wish to run CPM or CPC, click cost and campaign length.
Facebook is smart in creating an additional revenue stream through additional advertising channels. I wonder if page admins will be interested at all in promoting a single post when they can already promote their entire Fanpage?
I’ve tried Facebook advertising in the past and haven’t had much success when using them. Have you used Facebook advertising in the past? Do you plan on using the new Facebook Promote Your Post feature?
